Smile Gulf Coast

Gulfport, MS · Phase 1 Digital Storefront Audit · 2026-05-14
78.4
Grade C · 63.5/81 assessed
19 pts deferred → Phase 2
Website
https://smilegulfcoast.com/
Phone
(228) 875-3343
GBP Rating
4.9 ★ (62 reviews)
Scheduling
none detected
Address
1423 Magnolia St Suite J, Gulfport, MS 39507, USA
NAP
25.0/25
100%
Category
15.0/15
100%
Appointment
13.0/21
62% · 4 deferred
Description
Deferred
15 pts · Phase 2
Photos
6.0/10
60%
CWV
4.5/10
45%

NAP 25.0/25 · 100%

Practice status = Operational Pass OPERATIONAL 4/4
Primary phone on GBP Pass (228) 875-3343 3/3
Website linked on GBP Pass https://smilegulfcoast.com/ 3/3
Website is HTTPS Pass https://smilegulfcoast.com 2/2
Hours listed on GBP Pass 7 day rows 3/3
Phone matches website Pass (228) 875-3343 found on site 4/4
Address present on GBP Pass 1423 Magnolia St Suite J, Gulfport, MS 39507, USA 2/2
No duplicate GBP listings Pass no duplicates detected 4/4

Category 15.0/15 · 100%

Primary category inferred Pass dentist 5/5
Category is dental-relevant Pass dentist, establishment, health, point_of_interest 6/6
Secondary categories present (2+) Pass 2 usable types 4/4

Appointment 13.0/21 · 62%

Booking link present on site Pass https://smilegulfcoast.com/contact 7/7
Recognized scheduling vendor Partial manual booking form likely 3/7
Reserve with Google enabled Manual not exposed via legacy Places API — manual check or Phase 2 (new Places API / GBP owner) 0/4 ·def
Click-to-call present Pass tel: link found 3/3
Sticky / fixed call CTA Missing — 0/2
UTM tracking in use Missing 0 utm links 0/2

Description Deferred to Phase 2 (15 pts)

GBP description present Manual GBP owner description not exposed by Places API — Phase 2 (GBP owner API) or manual review 0/6 ·def
Description length ≥ 100 chars Manual GBP owner description not exposed by Places API — Phase 2 (GBP owner API) or manual review 0/3 ·def
Mentions city / locality Manual GBP owner description not exposed by Places API — Phase 2 (GBP owner API) or manual review 0/3 ·def
Contains service/CTA language Manual GBP owner description not exposed by Places API — Phase 2 (GBP owner API) or manual review 0/3 ·def

Photos 6.0/10 · 60%

GBP photo volume Partial 3 photos exposed via Places (cap 10; quality classification = Phase 2) 6/10

CWV 4.5/10 · 45%

Mobile performance score Partial score 60 2.5/5
Mobile LCP Missing 16.5 s 0/3
Mobile CLS Pass 0.002 2/2
SGA Phase 1 Digital Storefront Audit · deterministic rules-based scan (no AI scoring — that is Phase 2).
Data sources: Google Places API · Firecrawl rendered DOM · Google PageSpeed Insights. Generated 2026-05-14.
Photo quality classification, AI description scoring, and citation/duplicate suppression are deferred to Phase 2.