Pryor Family Dentistry

Lebanon, TN · Phase 1 Digital Storefront Audit · 2026-05-14
85.2
Grade B · 69.0/81 assessed
19 pts deferred → Phase 2
Website
https://www.pryorfamilydentistry.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp-listing
Phone
(615) 444-7999
GBP Rating
4.9 ★ (835 reviews)
Scheduling
TrueLark
Address
201 Signature Pl, Lebanon, TN 37087, USA
NAP
25.0/25
100%
Category
15.0/15
100%
Appointment
16.0/21
76% · 4 deferred
Description
Deferred
15 pts · Phase 2
Photos
10.0/10
100%
CWV
3.0/10
30%

NAP 25.0/25 · 100%

Practice status = Operational Pass OPERATIONAL 4/4
Primary phone on GBP Pass (615) 444-7999 3/3
Website linked on GBP Pass https://www.pryorfamilydentistry.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp-listing 3/3
Website is HTTPS Pass https://www.pryorfamilydentistry.com 2/2
Hours listed on GBP Pass 7 day rows 3/3
Phone matches website Pass (615) 444-7999 found on site 4/4
Address present on GBP Pass 201 Signature Pl, Lebanon, TN 37087, USA 2/2
No duplicate GBP listings Pass no duplicates detected 4/4

Category 15.0/15 · 100%

Primary category inferred Pass dentist 5/5
Category is dental-relevant Pass dentist, establishment, health, point_of_interest 6/6
Secondary categories present (2+) Pass 2 usable types 4/4

Appointment 16.0/21 · 76%

Booking link present on site Pass https://www.pryorfamilydentistry.com/special-offers/ 7/7
Recognized scheduling vendor Pass TrueLark 7/7
Reserve with Google enabled Manual not exposed via legacy Places API — manual check or Phase 2 (new Places API / GBP owner) 0/4 ·def
Click-to-call present Missing 0/3
Sticky / fixed call CTA Missing 0/2
UTM tracking in use Pass 0 utm links 2/2

Description Deferred to Phase 2 (15 pts)

GBP description present Manual GBP owner description not exposed by Places API — Phase 2 (GBP owner API) or manual review 0/6 ·def
Description length ≥ 100 chars Manual GBP owner description not exposed by Places API — Phase 2 (GBP owner API) or manual review 0/3 ·def
Mentions city / locality Manual GBP owner description not exposed by Places API — Phase 2 (GBP owner API) or manual review 0/3 ·def
Contains service/CTA language Manual GBP owner description not exposed by Places API — Phase 2 (GBP owner API) or manual review 0/3 ·def

Photos 10.0/10 · 100%

GBP photo volume Pass 10 photos exposed via Places (cap 10; quality classification = Phase 2) 10/10

CWV 3.0/10 · 30%

Mobile performance score Missing score 34 1/5
Mobile LCP Missing 12.9 s 0/3
Mobile CLS Pass 0 2/2
SGA Phase 1 Digital Storefront Audit · deterministic rules-based scan (no AI scoring — that is Phase 2).
Data sources: Google Places API · Firecrawl rendered DOM · Google PageSpeed Insights. Generated 2026-05-14.
Photo quality classification, AI description scoring, and citation/duplicate suppression are deferred to Phase 2.