Pryor Family Dentistry Team
★ Verify Your Google Business Profile Details
We pulled these from your Google Business Profile on May 21, 2026. Priority #1 for every office is making sure these match what's on your website — if anything is off, submit a Marketing Request and we'll correct it within one business day.
| Practice Name (DBA) | Pryor Family Dentistry |
| Address | 201 Signature Pl, Lebanon, TN 37087, USA |
| Phone | (615) 444-7999 |
| Website | pryorfamilydentistry.com |
| Status | Operational |
| Doctor Names | Confirm with OM — homepage title currently shows Dr. Aaron Pryor. If the new associate doctor should be listed publicly, submit a Marketing Request to update the site. |
Hours on Google
| Monday | 8:00 AM – 5:00 PM |
| Tuesday | 8:00 AM – 5:00 PM |
| Wednesday | 8:00 AM – 5:00 PM |
| Thursday | 8:00 AM – 5:00 PM |
| Friday | Closed |
| Saturday | Closed |
| Sunday | Closed |
Note: Website hours could not be auto-parsed during the audit. Please confirm the homepage hours block matches the schedule above.
Gate 3 is already green — let's tighten Gates 1, 2, and 4 next.
Top 3 Priorities — In Order
- Verify NAP, doctor names, and hours match between website and GBP
- Surface the TrueLark scheduling flow with a visible "Schedule Appointment" CTA on website + GBP
- Launch in-office referral program to capture >50% NP from referrals
Your Growth Team
Your Growth Team is your dedicated marketing and growth partner. We handle the work outside your four walls — your Google profile, website, social media, reviews, and tracking — so your team can stay focused on patients. Everything we do is in service of one goal: filling your schedule with the right new patients.
Why Your Digital Storefront Matters
Before a new patient ever walks through your door, they meet you online. They check your Google listing, read your reviews, click through to your website, and sometimes look at your Instagram. That's your digital storefront — and if it isn't dialed in, the patient never calls.
Our job is to make sure that storefront is open, accurate, trusted, and easy to act on. Your job is to make sure the experience inside the four walls matches what we're showing the world.
Why We're Holding This Bar Now
As SGA continues building our Advanced Care Vertical focused on direct-to-consumer implant marketing, cosmetic dentistry, and full smile makeovers, it becomes even more important that practices establish a strong operational and patient experience foundation before accelerated growth investments are introduced.
High-intent procedures such as implants, cosmetic cases, full arch, and smile makeovers require more than visibility alone — they require strong access, conversion systems, patient communication, scheduling availability, and a five-star patient experience to maximize ROI and support long-term success.
Before practices move into advanced growth initiatives and demand generation campaigns, these foundational Growth Gates should be successfully completed to ensure the practice is operationally prepared to support scalable, profitable growth.
The Gates to Unlocking New Patient Growth
Most dental practices do not need paid media dollars immediately. Before discussing Google Ads, Facebook campaigns, or accelerated growth investments, we focus on strengthening the operational and digital foundation that supports sustainable growth.
Marketing does not fix operational gaps — it exposes them. These Growth Gates help identify where friction exists in the patient journey so we can improve access, conversion, patient experience, and long-term growth performance before scaling demand.
01 Digital Storefront Visibility Awareness Layer Yellow
Can patients find and trust your practice online?
Your digital storefront is often the first impression a patient has of your practice. Before growth can happen, patients must be able to easily find accurate information, trust your brand, and confidently take the next step.
Why It Matters
Patients often decide whether to contact a practice before ever making a phone call. Inconsistent information, outdated branding, poor mobile experience, or weak visibility can create immediate drop-off.
Outcome
A strong, trustworthy digital presence that improves visibility, patient confidence, and conversion opportunity.
Your Digital Storefront — At a Glance
Google Business Profile Green 100 / 100 · Grade A
Your GBP is in excellent shape. NAP, categories, photos, and primary information all score 100% on the assessable items. The two areas still to verify (Appointment Link and owner Description) require account-level sign-in — Growth will confirm with the OM.
| Sub-Category | Score |
|---|---|
| Name, Address, Phone (NAP) | 25 / 25 (100%) |
| Category Selection | 20 / 20 (100%) |
| Photos | 15 / 15 (100%) |
| Appointment Link | Deferred — confirm in GBP dashboard |
| Owner Description | Deferred — confirm in GBP dashboard |
What's Next on GBP
- Confirm Address on GMB matches website footer (F-7021)
- Confirm GMB hours match website hours block (F-7022)
- Verify owner description is present and mentions Lebanon, TN + key services
- Add TrueLark appointment link to GBP "Book" attribute
Website Yellow 64 / 100
The website is in solid shape relative to the SGA portfolio — technical hygiene, services, social proof, and location info all score well. The biggest near-term unlock is mobile performance (LCP 13.1s on PSI mobile is hurting both rank and conversion) and making the existing TrueLark scheduling vendor visible to patients.
| Section | Weight | Score |
|---|---|---|
| Technical Health | 15% | 88 / 100 Green |
| Services | 15% | 75 / 100 Green |
| Security / Compliance | 5% | 70 / 100 Yellow |
| Social Proof | 5% | 67 / 100 Yellow |
| Location Information | 10% | 64 / 100 Yellow |
| Conversion & Contact | 25% | 60 / 100 Yellow |
| Doctor / Team Trust | 10% | 50 / 100 Yellow |
| Patient Resources | 10% | 50 / 100 Yellow |
| Mobile / UX | 5% | 25 / 100 Red |
Top Conversion Gaps
- TrueLark scheduling is wired up — but no visible "Schedule Appointment" CTA
- Phone (615) 444-7999 is plain text, not a tel: link
- Broken link to
/meet-dr-pryor/(404) needs redirect - No financing CTA / CareCredit / Sunbit; no dedicated emergency page
- PSI mobile Performance = 38/100 (LCP 13.1s) — image + JS optimization
- No footer NAP, no Team / Before-After / FAQ pages, no privacy policy
Social Media Yellow FB 2,400 · IG 796 · High-engagement organic
Pryor's social is one of the stronger presences in the SGA portfolio — both Facebook and Instagram are active with personal, humanizing content and strong per-post engagement. The blockers are operational, not creative: Growth needs Facebook page access and the FB/IG linkage to start cross-promoting scheduling and review-asks.
Current State
- Facebook: facebook.com/PryorFamilyDentistry · 2,400 followers · last post May · NO ACCESS
- Instagram: instagram.com/pryorfamilydentistry · 796 followers · last post May · login needed to link
- Content quality: HIGH — personal, humanizing content with strong engagement
- Branding: bios are good — recommend logo as profile image on both
What's Next on Social
- Office grants Growth full FB Page + Business Manager access
- Office supplies IG login so Growth can link FB ↔ IG and add the booking CTA
- Update profile imagery to the practice logo (both platforms)
- Korinne to coach on patient-review prompts inside organic content
02 New Patient Access Access Layer Yellow
Can patients easily schedule and be seen quickly?
Today's patients expect convenience, flexibility, and fast access to care. Even strong marketing cannot overcome limited availability or scheduling friction. This gate focuses on reducing barriers between patient intent and appointment availability.
Success Metrics
- 3rd Next Available NP Appointment ≤ 7 Days
- Online Scheduling Enabled
- Clear scheduling pathways on Website and GBP
What We Review
- NP appointment availability
- Online scheduling accessibility
- Phone response pathways
- Emergency and same-day availability
- Office hours and accessibility
- Schedule optimization
Where Pryor Family Dentistry Stands
- TrueLark scheduling vendor is live on the website — but no visible "Schedule Appointment" CTA wording
- No scheduling CTA on GBP listing — the TrueLark URL needs to be added to the GBP "Book" attribute
- No appointment-request form (would catch patients who don't want real-time booking)
- NP availability < 7 days — ✅ passing
03 Lead Response & Call Conversion Conversion Layer Green
Does the practice successfully convert demand into booked appointments?
Generating demand is only valuable if the office can consistently capture and convert incoming opportunities. This gate evaluates how effectively the practice responds to calls, forms, and patient inquiries.
Success Metrics
- Missed Calls < 18%
- New Patient Call Conversion ≥ 55%
- Fast response time to web leads and forms
What We Review
- Missed call percentage
- Call conversion performance
- Speed-to-lead processes
- Form response workflows
- AI answering and after-hours coverage
- Front office scripting and consistency
- Tracking and reporting visibility
Where Pryor Family Dentistry Stands
- Neurality AI call answering is live — ✅
- PeerLogic Phones live; PeerLogic Analytics in progress
- Call conversion: 54% — clears the >45% target ✅ (stretch target is 55% — within reach with L&D phone training)
- Missed calls: 10% — well under the 18% threshold ✅
- Contact form is live on site (not booking, but captures lead intent)
This is Pryor's strongest gate. Once PeerLogic Analytics completes onboarding and L&D phone training cycles through the front desk, conversion should push past the 55% stretch target.
04 Patient Experience & Reputation Experience Layer Yellow
Does the patient experience create trust, loyalty, and referrals?
Long-term growth is fueled by patient experience. Practices that consistently deliver exceptional experiences generate stronger reviews, higher retention, and more referrals. This gate focuses on the patient journey after the appointment is scheduled.
Success Metrics
- ≥ 10 Google Reviews per month
- ≥ 4.5 Star Rating
- Strong review recency and engagement
What We Review
- Review volume and recency
- Patient communication workflows
- Reputation management
- Referral growth opportunities
- Brand consistency and trust signals
- Overall patient experience alignment
Where Pryor Family Dentistry Stands
- Reviews: 4.9★ / 835 reviews — strong rating ✅
- 11 new Google reviews per month — just clearing the 10/mo threshold ✅
- Testimonials page already live on website ✅
- No referral program live — top opportunity for Gate 4 and the Gate 5 strategy
- No before/after gallery on website — high-value for the implant / cosmetic case mix
- % of new patients from referrals: currently unknown — needs PeerLogic Analytics + intake tagging
05 Growth Acceleration Strategy Scale Layer Recommendation
Is the practice operationally ready for accelerated growth?
Not every practice needs paid media or additional demand generation immediately. Sustainable growth begins by identifying the true constraint within the business and aligning growth investments appropriately.
Our Strategic Recommendation for Pryor Family Dentistry
Pryor is one of the clearest direct-to-consumer implant marketing opportunities in the SGA portfolio. The lead doctor performs All-on-X, and the addition of a more GP-focused associate creates the operational balance needed to scale both verticals at the same time. Our recommendation is a two-track DTC growth posture: full-arch and implant marketing at the top of the funnel, paired with general-practice patient capture for the new associate.
This is enabled by the fact that Gate 3 is already green (Neurality + PeerLogic live, 54% call conversion, 10% missed calls). Once the in-office referral program is launched and the TrueLark CTA is surfaced, we'll have the conversion infrastructure to fund — and measure — DTC paid media.
Strategic Growth Areas Reviewed
- Capacity and provider availability (GP + implant)
- Implant / All-on-X revenue mix and operational support
- Hygiene and GP growth potential under new associate
- Referral and reactivation opportunities
- SEO and organic visibility
- Paid media readiness
- Community outreach and partnerships
- ROI alignment and budget planning
What We're Doing Now
- Confirming GP capacity + provider mix with the office
- Evaluating DTC implant readiness — creative, landing pages, intake
- Building a balanced strategy: GP acquisition + implant growth in parallel
- Holding paid media spend until referral program is live and CTA is surfaced
What We Need From You
The work outside your four walls is on us. The work inside is on you. Here's the short list — tagged by who's best positioned to take it on. Nothing here is busywork; every item moves at least one gate toward green.
What Growth Is Handling
- Website conversion fixes (TrueLark CTA surface, tel: links, mobile speed)
- Privacy policy + accessibility statement publish (Studio)
- Facebook + Instagram linking + branding refresh (Korinne)
- PeerLogic Analytics rollout completion
- DTC implant landing pages + creative for All-on-X funnel
- Referral program package + medical-dental ecosystem outreach kit
- FAQ page copy (after OM selects top 3 topics)
- Fix broken
/meet-dr-pryor/link + new associate bio page
What We Need From You
- Verify NAP, doctor names, and hours match between website + GBP
- Grant Growth full Facebook page + Business Manager access
- Provide Instagram login so Growth can link FB ↔ IG
- Confirm whether the new associate should be listed publicly + headshot
- Launch in-office referral program — front desk asks + tracking
- Add review-asks to morning huddle + deploy Zappy cards / QR codes
- Select top 3 FAQ topics for service pages
- Front desk team completes L&D phone skills training
Your Office Growth Sequence
This is the priority order we work every General and Advanced Care practice through. Items completed move out of view; items in progress stay visible until they're green.
| Step | Priority | Status | Gate |
|---|---|---|---|
| ★ | Verify NAP, doctor names, and hours match between website and GBP. If anything is off, submit a Marketing Request to correct it. | Not started | Gate 1 |
| 1 | Online scheduling (TrueLark) is live with a visible Schedule Appointment CTA on website and GBP. | Vendor live, CTA missing | Gate 2 |
| 2 | 10+ Google reviews per month. If not, deploy Zappy cards and QR codes throughout the office and add review-asks to the morning huddle. | Hitting target (11/mo) | Gate 4 |
| 3 | Neurality is live — AI call answering capturing every inbound call. | Live | Gate 3 |
| 4 | 50%+ of new patients come from referrals. If not, launch a referral program. | Not started | Gate 4, 5 |
| 5 | Partnering with Korinne to refresh and link FB + IG (Pryor has strong organic content already — needs access + linking). | Awaiting office access | Gate 1 |
| 6 | Front desk team has completed phone skills training through the L&D Team. | In progress | Gate 3 |
| 7 | Membership plan promotion (page already exists at /membership-plan/). |
Page live | Gate 1 |
Detailed Action Items
| Priority | Action | Owner | Why It Matters | Gate |
|---|---|---|---|---|
| P1 | Verify NAP, doctor names, and hours match between website and GBP. Submit a Marketing Request for any changes. | OM | Always the first step. Small inconsistencies hurt local rank and patient trust. | 1 |
| P1 | Surface the TrueLark scheduling flow with a visible "Schedule Appointment" CTA on website and GBP. | OM | Vendor is already live — the CTA is the only thing missing between intent and a booked appointment. | 2 |
| P1 | Launch in-office referral program. Front desk asks every patient at checkout; track NP source in intake. | DoctorOMFront Desk | Foundation for the Gate 5 DTC implant + GP capture strategy; highest-ROI new-patient source. | 4, 5 |
| P1 | Grant Growth full Facebook page + Business Manager access; provide Instagram login. | OM | Without access we can't link FB ↔ IG, post the booking CTA, or run review campaigns. Content is strong — operational unlock only. | 1 |
| P2 | Confirm whether the new associate doctor should be listed publicly (bio, photo). | OMDoctor | Supports the GP-capture side of the Gate 5 strategy and resolves the broken /meet-dr-pryor/ link. |
1, 5 |
| P2 | OM selects top 3 FAQ topics for service pages — PGP delivers the copy (M-012). | OM | Patient Resources score is 50/100 — adding FAQs is the biggest single lift available. | 1 |
| P2 | Supply updated team / office photos and 3–5 patient consent-cleared testimonials. | OM | Lifts website Doctor/Team Trust (currently 50/100) and reinforces social proof on GBP + IG. | 1, 4 |
| P2 | Confirm the TrueLark URL is added to the GBP "Book" attribute. | OM | Closes the Gate 2 loop — drives Google traffic into the same booking flow as the website. | 1, 2 |
| P3 | Front desk team completes L&D phone skills training. | Front DeskROD | Pushes call conversion from 54% past the 55% stretch target. | 3 |
| P3 | Capture before/after photos for All-on-X, implant, and cosmetic cases (consent-cleared). | DoctorOM | Foundation creative asset for DTC implant marketing — directly supports the Gate 5 recommendation. | 4, 5 |
Owner badges: Doctor Office Manager ROD Front Desk
Behind the Scenes: Growth Team Work
Your Growth Team has work underway on Pryor Family Dentistry right now. Here's a snapshot of where things stand — we'll handle the execution; just know that every box on this list is something you don't have to think about.
Investments Growth Is Making on Your Behalf
The Growth Team funds and manages the technology stack that powers your visibility, scheduling, call tracking, and patient communication. Below are the current monthly investments tied to Pryor Family Dentistry.
| Investment Category | Monthly |
|---|---|
| Foundational Growth Techstack CRM (GHL), PeerLogic Analytics, social management (Promo Republic Full Suite) |
$130.00 |
| Optional Web Compliance plugins (Cookie, ADA), SEO, web maintenance |
$234.00 |
| Total Monthly Investment | $364.00 |
Work Categories In Flight
| Category | Tasks | Status |
|---|---|---|
| Studio Backlog — Website + Creative | 19 | Open |
| Field Manager — GBP + NAP Sync | 2 | Awaiting office input |
| Marketing Approval Queue | 1 | Pending sign-off |
Your 90-Day Roadmap
Here's the order we recommend tackling everything in. Top of the list = biggest impact on getting you closer to unlocking accelerated growth. Reach out to Kelly if you want to reshuffle.
Fix Now (Next 30 Days)
- Verify NAP, doctor names, and hours match between website + GBP (Gate 1)
- Surface the TrueLark "Schedule Appointment" CTA on website + GBP (Gate 2)
- Launch in-office referral program — front desk asks + intake tagging (Gate 4, 5)
- Fix mobile Lighthouse performance (LCP 13.1s → target < 4s) (Gate 1)
Office Input Needed (Next 30 Days)
- Grant Growth full Facebook + Business Manager access; provide IG login
- Confirm whether the new associate should be listed publicly (bio + photo)
- Select top 3 FAQ topics for service pages (PGP delivers copy)
- Supply updated team / office photos and 3–5 consent-cleared testimonials
Growth Team Work (In Flight)
- Studio: tel: link conversion, footer NAP, privacy policy, broken-link redirect
- FB / IG linking + branding refresh (Korinne) once access is granted
- PeerLogic Analytics rollout completion
- DTC implant landing pages + creative for All-on-X funnel
Operations Coaching Opportunities
- Front-desk L&D phone training to push 54% → 55%+ call conversion (Gate 3)
- Referral-ask scripting at checkout (Gate 4, 5)
- Capture workflow for All-on-X / implant before-after content (Gate 4)
Paid Media Consideration
- DTC implant paid media is the recommended Gate 5 lever — start once the referral program is live and the TrueLark CTA is surfaced
- Parallel GP paid media for the new associate to balance the case mix
- Quarterly readiness review with Kelly and Parks