Across 5 sites the average storefront score is 57% — 🟠 Needs Work. The defining story is a reputation-vs-conversion gap: every practice carries a strong-to-elite Google review asset (4.9–5.0★, up to ~1,300 reviews) that the websites largely fail to surface or convert. Three sites run real online booking; three are missing proper click-to-call; all five lack a compelling new-patient offer. Two sites carry wrong-practice / wrong-city template contamination that is actively damaging local SEO — a multi-site rollout data-hygiene problem, not just isolated bugs.
| # | Practice | Score | Grade | Biggest Strength | Biggest Gap | |
|---|---|---|---|---|---|---|
| 1 | Pryor Family Dentistry pryorfamilydentistry.com |
68% | Good | Service-line architecture 4/4; TrueLark booking + AI chat; ~4.9★ 1,200+ reviews | Zero tel: click-to-call; two live 404s; 8-month-stale offer |
|
| 2 | Oakwood Smiles oakwoodsmiles.com |
65% | Good | Elite reputation ~1,129+ reviews 5.0; Modento booking; NAP + map; HTTPS/HSTS | No click-to-call; no offer; no schema; wrong-city boilerplate metadata | |
| 3 | Smile Gulf Coast smilegulfcoast.com |
65% | Good | Real doctor bios; 4.9★/62 reviews; 13 indexable service pages; clean schema metadata | Insurance/Financing 0/4; no booking widget; no blog; stalled reviews | |
| 4 | Southern Oak (Conway) southernoakconway.com |
53% | Needs Work | Working click-to-call; Neurality scheduler; strong doctor bio; HV service pages | Shared-template contamination (wrong practice meta/copy/map); NAP conflict; no schema | |
| 5 | Lake Mary Dentistry lakemarydentistry.com |
33% | Critical | ~5.0★ 100+ reviews; warm on-brand homepage copy | Single-page Webflow: no booking/form/offer/insurance/hours; phone-only; NAP mismatch |
Not one site runs a specific, dated new-patient offer. Pryor's is expired ("ends SEPT 20, 2024" with a literal {{period_ends}} merge tag still rendering). This is the single most consistent conversion miss and the cheapest to fix network-wide.
Oakwood, Pryor, and Lake Mary render phone numbers as plain text/headings with no tel: link — a direct mobile conversion leak. Southern Oak and (partially) Smile Gulf Coast do this correctly. ~15–60 min dev fix per site.
Southern Oak's meta/body copy and footer map promote a different practice in Louisiana/Memphis; Oakwood's service-page metadata targets the wrong city (Newark/Bear, DE phone). Lake Mary shows a phone/hours mismatch vs. directories. This is a rollout QA gap — boilerplate is shipping without per-practice localization.
Every practice has a strong-to-elite Google profile (4.9–5.0★, 62 → ~1,300 reviews) but none embed a live, attributed reviews widget effectively. The highest-trust asset the network owns is invisible at the point of conversion.
Lake Mary, Oakwood, and Southern Oak have zero schema; Smile Gulf Coast is Organization-only (no LocalBusiness/Dentist). LocalBusiness + Review JSON-LD is a standardizable template addition.
Oakwood (Modento), Southern Oak (Neurality), and Pryor (TrueLark) run real online scheduling. Lake Mary and Smile Gulf Coast have none — both convert on reputation alone. Proven booking patterns already exist inside the portfolio to copy.
| Priority | Action | Applies To | Effort | Impact |
|---|---|---|---|---|
| P0 | Launch a specific, dated new-patient offer (e.g. "$89 Exam + X-rays + Cleaning") in hero + contact block; replace Pryor's expired/broken merge tag | All 5 | Low | High |
| P0 | Wrap every phone number sitewide in tel: click-to-call markup | Oakwood, Pryor, Lake Mary | Low | High |
| P0 | Fix wrong-practice / wrong-city template contamination in meta, body copy, and footer map | Southern Oak, Oakwood | Med | High |
| P0 | Reconcile NAP (phone, address, hours) across site, GBP, and citations | Lake Mary, Southern Oak | Low | High |
| P1 | Add online booking widget — clone an in-portfolio pattern (Modento / Neurality / TrueLark) | Lake Mary, Smile Gulf Coast | Med | High |
| P1 | Embed a live, attributed Google reviews widget at point of conversion | All 5 | Low | Med |
| P1 | Add LocalBusiness/Dentist + Review JSON-LD schema (standardize as template block) | Lake Mary, Oakwood, Southern Oak, Smile Gulf Coast | Med | Med |
| P1 | Add a Financial/Insurance + financing (CareCredit) page | Smile Gulf Coast, Lake Mary | Low | Med |
| P1 | Fix broken nav/internal links & branded 404 (Pryor /meet-dr-pryor, Oakwood crowns link, Southern Oak /privacy-policy) | Pryor, Oakwood, Southern Oak | Low | Med |
| P2 | Build out site structure for one-pager + add hours, forms, sub-pages, XML sitemap | Lake Mary | High | Med |
| P2 | Restart review-generation cadence; add before/after galleries; start a local blog | Smile Gulf Coast, Pryor, others | Med | Med |
| Practice | Score | Grade | Report |
|---|---|---|---|
| Pryor Family Dentistry | 68% | Good | PryorFamilyDentistry_Audit_Phase1.html |
| Oakwood Smiles | 65% | Good | OakwoodSmiles_Audit_Phase1.html |
| Smile Gulf Coast | 65% | Good | SmileGulfCoast_Audit_Phase1.html |
| Southern Oak (Conway) | 53% | Needs Work | SouthernOakConway_Audit_Phase1.html |
| Lake Mary Dentistry | 33% | Critical | LakeMaryDentistry_Audit_Phase1.html |
Gen4 Dental Phase 1 Digital Storefront Framework · Generated 2026-05-17 · Internal — not for distribution outside SGA / Gen4 Dental.